3 Reasons Why Leaders Should Use Humor To Unlock The Potential Of Others

Another sideways glance and furrowed brow from a presentation attendee around 25 years my senior after another presentation about how humor makes better leaders: “I get where you’re coming from, but I don’t see why I should change what I’ve always done.” I’m used to this response by now, but at first, it was hard not to snap back, “WERE YOU LISTENING AT ALL!?” Then came the realization that I was tucking a fake mustache and a papal mitre into a suitcase while this sharply dressed, more-successful-than-me executive questioned my credibility. I get it. When you picture a successful business executive, what do you see? How do they carry themselves? Dignified? With importance? Are they stern? Some Mad Men-esque Don Draper figure pops into many minds, but with a little bit of humor and a loosening of the tie, leaders can take an already successful enterprise away from renting a Bentley from Enterprise to blasting off into the cosmos on the Starship Enterprise. A little bit of humor coming from the top can unlock maximum potential in your people, and here are three reasons why:

1. Makes you more approachable

A warm smile and a hearty laugh go a long way to make you appear approachable to the people who call you “boss.” When we’re able to laugh, especially at our own mistakes, it makes you more human, thus more relatable, by communicating to those who may be too shy to come to you with ideas. I hear the platitude, “My office is always open,” from many managers, but just because it’s open, doesn’t mean people feel comfortable coming in. By having the vulnerability to be able to laugh and be open to others laughing at you it makes others actually want to see you succeed as a leader, as long as you’re open to their ideas.

2. Sparks creativity and trust

When people genuinely laugh, it’s when they’re at their most authentic, and seeing someone in a leadership position so open to being real creates a natural sense of trust.  When we trust our leaders are authentic, it gives us an intrinsic motivation to want to help them overcome challenges and difficulties or come up with new ideas. If you’ve ever had a boss you’ve loved, you know that feeling of wanting to overdeliver for them. By laughing and being real about your own mistakes, it communicates that your employees don’t have to be perfect. Think about it, would you rather be around someone minding their Ps and Qs and calculating what they’re saying or someone who is real?

3. Reduces sick days

What? How do you reduce sick days by laughing? I don’t want to dive too deep into the biology of what happens when we laugh, but at the very least, it increases blood flow, reduces muscle tension, and massages internal organs. That’s not something a chair at Brookstone or a masseuse at your local strip mall can do. All of these unintended results of laughter being a core part of work allow your employees’ blood pressure to go down so they’re feeling better, taking less time off, and working with a renewed energy.

If what you’ve been doing as a leader all of these years is working, by all means, stick with it! I’m not saying you should overhaul the way you run manage, but you should definitely find more reasons to laugh, especially if it’s at your own mistakes. We’re all human; communicate that it’s okay to be more human to your team and you’ll unlock even more of their potential than you even dreamed.

4 Reasons You Should Make Humor Part Of Your Advertising

We’re surrounded. There’s no escape. Everywhere we look we’re being marketed to, and it’s overwhelming to the point of paralysis. If we aren’t being bombarded by ads while watching TV, listening to a podcast, or driving down a highway, take a look at your phone and scroll through your Instagram feed for ten seconds, and there’s another ad. How do we cut through the clutter and get potential customers to stop their scrolling long enough to absorb the content of our ads? Make a connection, and a simple way to connect with another human is through laughter. No matter your product or service, if you can get a laugh out of someone, whether they’re looking to buy what you’re selling or not, you’ve created the opening stages of a relationship with that person. Eventually, when they’re looking for what you’re selling, guess who they’ll remember more than that dry, “Buy our product… pleeeeease” desperation of your competitor.

Why is humor such a powerful tool in advertising? In his book, The Humor Advantage, Michael Kerr lists four reasons:

1. It helps attract attention

Like I said above, are you more likely to skip an ad when it makes you laugh, or are you more likely to skip an ad when it’s evidently trying to sell something to you?

2. It can enhance memory and comprehension

A study done at San Diego State University found that the students of professors who incorporated relevant humor into their lessons scored significantly higher than the other students. When teachers were trained to use at least 3 on-topic jokes per lesson, learning increased by more than 15% and these improvements lasted throughout the entire semester. Why? Humor forces the mind to work more than if the ideas were presented in a straightforward manner. Your brain has to connect ideas, and in doing so, creates a longer lasting impact. This is why Geico commercials don’t just say, “15 minutes saves 15% or more on car insurance.” They add a funny gag with a quick set-up and punchline so your brain makes a connection, then they hit you with that tagline. It’s genius.

3. In some situations, it’s more persuasive

A Journal of General Psychology study found that under certain conditions, humor can be highly persuasive when delivering a message that people can disagree with. Why? Because humor serves as a distraction and can reveal a new perspective, it opens our minds to allow new information in. With this in mind, perhaps those looking to start a movement on, say, climate change should ease up on instill fear as a motivating tactic, and instead find what’s funny about maintaining the status quo on carbon emissions. Which do you think will be more effective at swaying the people who disagree with their position?

4. It tends to enhance the likability and credibility of the source

It’s basic human behavior: if someone makes us laugh, we look forward to seeing and spending time with that person. When our brains associate the release of dopamine through laughter with another person, they’ll drive us to want to interact with that person for more dopamine. A study in the magazine Psychological Reports found that women who overhear men tell funny jokes found them to be smarter and more attractive than men who don’t. Do you hear that, advertisers? Not only can your humor attract potential customers and clients, you just may find your future wife too… That’s not the point I want you to take from this.

Set yourself apart the next time you set up an ad campaign for your business and incorporate some humor. For help in doing this, check out Water Cooler Comedy’s Funny Promotional Video package here: https://www.watercoolercomedy.org/packages

4 Reasons Why It’s Important to Say “I Don’t Know”

The 2020 presidential election is in full swing and with it, all of the platitudes, cliches, and mudslinging that accompanies it. Watching politicians jockey for position by having answers to every question, even though it’s evident they’re beating around the bush to avoid admitting they don’t have the answer, is one of my favorite parts of elections. Appearing to have the answer when they don’t actually hurts them in the long run as leaders. When was the last time you watched a political leader respond to a question with an “I don’t know. I’ll have to do further research to answer that question.”? I know I don’t remember.

We can learn from this in our everyday lives, whether we’re in a leadership position or we’re looking for relationship advice. In the quest to look like the smartest person in the room, we miss out on opportunities to say “I don’t know” and open ourselves up to new information. Though it seems counterproductive on the surface, the willingness to admit that you don’t know something has some advantages. Here’s 4 of them:

1. NOT KNOWING SPARKS INNOVATION

We’re on the precipice of a new era because of the advances in technology based on automation. This is a technological revolution that will dwarf the industrial revolution, which required more algorithm-based thinking and management. Change is already occurring at rates we’ve never seen, and with people in previously untouched places around the world like Africa, Latin America, and the Middle East logging on, that change is only going to exponentially increase. This means you will be competing with, not only people around the corner, but companies in Manila, Dubai, and Buenos Aires. With so much information being uploaded at any given moment, if you want to inspire innovation within your organization, it is vital for you to admit to not knowing what you don’t know. Even if you’re 100% sure you’re right, being open to the fact that there’s constantly new information that can counter your current position is key to growth. Besides, if your mindset is already fixed, then where is the room to expand?

2. UNCERTAINTY BREEDS CONFIDENCE FROM OTHERS

Though this may seem like a stretch, there is a big difference between “I have all the answers,” then being proven wrong, and saying “I don’t know.” Though our egos want to make us appear at the top of our game, shutting out new information with this “I’m right, you’re wrong” mentality lowers the confidence that others have in you. This loss in confidence means that people will be hesitant to approach you with new ideas, limiting your potential as a team. Saying “I don’t know,” makes them more comfortable with their own levels of not knowing, creating an openness to new ideas and collaboration that isn’t present with the barriers that come with having all of the answers.

3. IT EXPANDS PERSPECTIVE

By being unsure about something, it activates our intrinsic human desire to explore and learn. When we are actively trying to solve a problem by trying new things, it activates  our brains in a way that expands our perspective. This opens us up to more pathways to solutions, rather than the limited strategies we can use when we already know “everything.”

4. IT CAN COUNTERACT STRESS

By being steadfast in how sure we are, it closes us off from discovering new things. When we do discover a new solution to an old problem, our brains release dopamine, a neurochemical that limits the stress chemical cortisol.  Less stress means better health, strengthened relationships, and more creativity, and achieving that “Aha!” moment can be a life hack to the creation of excitement while your stress levels dwindle.