Avoid These 3 Outcomes Of Workplace Humor

Definitely avoid punching down (Source: Cambridge News)

In my years of preaching the importance of humor in the workplace, I’ve been met with resistance because just as so much can go right, so much can go wrong. The goal of using humor is to uplift, add value, break the tension, release stress, and bring people together, but if it isn’t done right, humor can have the opposite effect. Here are three outcomes of using humor in the workplace that you want to avoid:

1. Distraction

If you’re going through the loss of a loved one or you’ve been working hard all day and need respite, humor provides a welcome distraction and a jolt of perspective. If you can feel the tension rising between people, sometimes a well-timed one-liner or acknowledgement of incongruity can release that tension instantly. Humor is a fantastic tool when the goal is added perspective or tension release. If you’re using humor as a distraction or if you’re doing it all. the. time… you may be distracting yourself from the bigger picture. Humor is a means to an end, not the end itself, so if you’re noticing an incongruity — say there’s a blatant disregard for diversity — cracking a joke about it and not doing anything can be just as toxic as being openly bigoted. Note the problem, laugh about the fact that it’s a problem and your current actions aren’t solving it, then do something about it by trying something new.

2. Division

Incorporating humor as a cornerstone of your culture may not connect with all audiences — and that’s okay. When people would rather work in serious mode, the last thing you want to do is form a roving band of jesters poking fun at those who won’t join in, or shutting off those who aren’t as funny. People are socially awkward, so if someone who was nervous about contributing humor fears being laughed at instead of laughed with, he or she will feel like an outsider. Even if their quip isn’t funny, laugh politely and avoid the desire to talk about that person once they’re out of earshot. Start from a place of appreciation, because even if that other person without a funny bone in their body feels welcome, your inclusivity will lead to them eventually surprising you with a perspective that has everyone rolling.

3. Demoralization

If humor is at the expense of someone, or it appears as an exclusive club to your less-funny employees, the benefits of it are nullified. Though witty takedowns and scathing comebacks are commonplace in comedy clubs, “comedian owns heckler” videos, and Comedy Central Roasts, chances are good your employees aren’t professional comedians, so replicating this style of humor is often toxic at work.

Humor at work is meant to be a means-to-an-end, inclusive, unifying, and uplifting. If the results are anything other than these three things, it’s time to course correct.

Contact me at https://www.watercoolercomedy.org/booking

Your Car Needs Fixed, Your Beliefs Shouldn’t Be

Pictured: me taking note of all of my flawed, fixed beliefs (Source: Adobe)

“If it ain’t broke, don’t fix it!”

But what if fixed is broken?

If you were to go through my Twitter and Facebook feeds from ten years ago, not only would you notice how terrible my joke-writing was:

“If ranch dressing is made in a home with more than 1 floor, does that automatically make it house dressing?”

“Was walking by #Fraternity Row today and saw Kappa Kappa Kappa wasn’t one of them. Baffling.” — Why did I hashtag fraternity?

“Okay, a grim reaper costume wasn’t the best costume idea for our weekly visit to grandpa in hospice.” — I actually tagged Jimmy Fallon in this one, so I must’ve thought, “Yeah, this is the tweet that makes me famous.”

You’d also notice that I harbored completely different opinions about the world than I’ve shared recently on social media:

“Just saw a girl on campus wearing leather pants. the only time leather pants look good is never. No matter who u are,” — I emphatically retract this statement. Especially using “u” instead of the actual word.

“I LOVE carpet! Makes floors so much more tolerable.” — I live in a house that’s 90% hardwood floors and I LOVE it. It’s so much better for my tap dancing career.

“Mitt Romney keeps #poking me on Facebook. He’s got my #vote.” — I absolutely voted for Mitt in 2012, and it wasn’t because of all of the poking. At the time I was a staunch Republican, and there was nothing you could say to convince me otherwise.

Since then, I’ve gone back and deleted insensitive tweets — not to avoid one of my 225 raving fans seeing it and “cancelling” me, but because I’ve grown as a person and I actually care about people, so I’d rather not hurt anyone. Back then, I only cared about trying to be funny. I thought crossing the line when it came to jokes was the secret to funny, and if you were hurt, then you were being too sensitive. As “cancel culture” became more and more prevalent, I continued getting offended at other people’s offense until I came to the realization that if I want to make people feel good, I probably shouldn’t be writing jokes to offend them. Not only that, but I should probably learn to write better jokes.

Instead of saying, “I’m right, fuck off,” I opened myself up to new opinions, was able to see a bigger picture, and I’m now a much better comedy writer — not to mention I’m way happier because of it.

Unfortunately, there are plenty of people who don’t see conflicting opinions as opportunities for growth, but as personal attacks. The same goes for their past mistakes or being presented with new information that challenges their beliefs. It isn’t their fault — we’re wired to assign fixed orientations to objects, events, and ideas, so that when we’re taught to believe something, it becomes part of the core of who we are. In actuality, if our beliefs were more flexible, we’d be able to see a bigger picture, make more informed decisions, and have a higher chance of success and happiness. If we can simply be open to the idea that we may be wrong, we open ourselves up to unlimited possibilities.

The world is incredibly dynamic, and in order to keep up, we have to keep our minds agile and open to the potential of new thoughts, perspectives, and ideas.

Here are two simple self-talk techniques that psychologists recommend for resetting your perspective and opening yourself up to new possibility:

1. Say “for now”

Once my parents stopped telling me when to go to bed, I would stay up as late as possible and sleep until noon or later. I’d tell myself, “I’m a night owl” and “I’m not a morning person,” so every night, I’d find excuses as to why I had to stay up. Even on nights before I had to wake up early for an appointment, a meeting, or a speaking gig, I’d stay up until 3 AM, wake up at 7, wonder why I was tired, and be irritable the rest of the day. Then one day last year, I started saying, “I’m a night owl, for now,” and about a month into the pandemic this year, I began to go to bed before 2 AM and wake up before 8 AM. Now, it’s a daily habit, I’m way more productive, and I eat breakfast when it’s socially acceptable to eat breakfast. All it takes is the repetition of a simple, foreboding “for now,” to open your brain to the possibility of change, and you’ll be in bed by midnight and up before the sun comes up before you know it.

2. Ask “What else could be true?”

Over the last couple of days, my girlfriend has snapped at me over the littlest things: I asked a question during an unsolved mystery documentary about said documentary, I asked if she had taken the dog for a walk at all during the day, since he was bothering me to go outside. At first, all I wanted to do was focus on how irrational her yelling was, but once I pulled myself from the situation and asked “What else could be true?” I began to see a bigger picture. “What else could be true? Well first, asking questions about the same movie we’ve both been watching is annoying. Just watch the goddamn movie and let that answer your questions, David.” But by asking this question, I remembered that her job has been causing stress to the the point of anxiety, and I know that when I’m stressed, I get angry at the littlest things. Things that are no more responsible for my anxiety than my bed is responsible for the 3 hours of sleep I got after going to bed at 4 and waking up at 7. Because of this simple form of self-assessment, I avoided snapping back, I laughed to myself about my limiting thoughts, and now things are back to normal. (It also helps when you make her coffee and a breakfast sandwich).

Today, tonight during the presidential debate, or next week as you’re scrolling through the madness of social media, be open to expanding your perspective. Don’t be married to your ideas and stances, so that when you’re presented with new information or ideas, you stand in the way of your own growth. Heck, in ten years, I may use this blog post as an example for how much I’ll have changed, but what I do know for a fact is that I will always be open to applying new ideas to what I think I know. Also, don’t judge me on my joke writing from 2020… 2030 will be my year.

What If COVID-19 Isn’t A Bad Thing?

Source: Discoversociety.org

That title makes me sound like someone going into a downward spiral to madness. Don’t worry, I won’t be formulating some diabolical scheme to replace the flu vaccine with vials of COVID, but I do think this is a question we have to ask ourselves.

Sure, the effects of the virus are less than desirable, and this has shown us we have a lot of growing to do in terms of virology, our political and economic systems, and, you know, being better humans. But in calling this virus as simply “bad,” or “negative,” or a “disaster,” we limit our potential to grow beyond it. ” I’m not a lunatic — I swear — I’m not going to label this pandemic as “good” either. You see, this unexpected worldwide disruption that threw a sense of stasis into chaos is neither good nor bad. The virus doesn’t pick and choose who to infect, who to kill, and what side to take in a political debate, but our need to answer the definitive question of “good vs. bad” has skewed how we view it, feel about it, and deal with it. It also impacts people’s perceptions of other people. Somehow, a “common enemy” has created more of an “us vs. them” dynamic than the “we’re in this together” narrative nearly every marketing campaign adopted at the beginning of it all.

Nice try, Southwest Airlines — looks like we aren’t free to move around the country.

Binary thinking destroys nuance, and when dealing with a never-before-seen health crisis, nuance is needed in order for us to generate creative solutions more than ever. One of my favorite Shakespeare quotes sums it up pretty succinctly:

“There is nothing either good or bad, but thinking makes it so.”

Our brain absorbs so much data every day, we categorize it subconsciously based upon our conditioning, so when we decide that something is either good or bad, right or wrong, or Republican or Democrat, our brains search for the details that support our position, and we act on that information. This severely limits possibilities, so that if someone is arguing on behalf of a conflicting opinion, it becomes nearly impossible to see logic in their perspective. At the same time, they have no idea how you can be so daft.

What’s the solution?

When you hear yourself shove an obstacle, another person, or some opinion into the good or bad categories, stop yourself. Instead, for example, say COVID-19 is an opportunity. If you have the time, make a list of as many ways your situation can be an opportunity, and benefit from an expanded, nuanced perspective that wasn’t even a possibility moments before. Good and bad create a limited perception of the problem, but by labeling it as an opportunity, it opens our minds up to waaaaay more possibilities.

For example, COVID-19 has opened up opportunities to:

  1. Learn to be comfortable being uncomfortable
  2. Practice adapting to sudden adversity
  3. Lean into new technologies that have the power to connect people from across the globe
  4. Develop more of a sense of meaning in people’s work
  5. Work remotely, reducing commuting time that can add unnecessary stressors to people’s days
  6. Educate people on disseminating the truth of online content
  7. Start new conversations about new problems that need addressed
  8. Empathize with and be kind to others — we’re all going through this
  9. Adapt new leadership strategies that emphasize the creativity of the people around you
  10. Discover new mediums for producing content

See what I mean? This list could keep going and going and…

Except we’re so focused on outcomes, being right, and forcing abstract events into categories, that most of us aren’t even discussing how many opportunities exist right in front of our eyes. We’re just choosing not to see them.

Without adversity, there can be no growth, but if we spend all of our time cementing our own opinions with reasons why the current crisis is bad, we miss out. Take some time and ask yourself, “How is my situation an opportunity to be kind, to connect with people unlike me, to be open to new ideas, to address this obstacle differently, and to try something new?” This changes what you see, how you feel, what you do, and what you get. Like those early marketing campaigns said, “We’re all in this together.” It’s time to act like it.

Question The System, Solve The Symptoms

The world is desperate for a coronavirus cure — we want life to get back to normal, but I can’t help but feel like we haven’t exhausted all options.

Has no one tried leeches?

If you think that sounds absurd, you’re right: leeches would only alleviate the symptoms of COVID, and not address the cause.

Many of the solutions to problems that our government, medical professionals, and workplace leadership propose involve treating symptoms of problems, rather than addressing the causes. This is just as effective as using leeches to cure, well, anything.

Addressing symptoms creates short-term results, and it can serve as a stopgap to solving the actual cause of the problem, but it won’t actually solve the problem.

When I was in college, I smashed the transmission of my Saturn driving over a curb on a night of bad decisions, causing a massive fluid leak. Instead of paying for a whole new transmission, I decided to pay a mechanic to weld it back together, which stopped the leak, but a few months later, the transmission completely blew and I had to get a new car altogether. Because I wasted my resources on a short-term fix, I ended up paying more in the long run.

Now, I don’t know what “getting to the core” of our world’s health crisis is, but I do know the long-term solution to most societal problems is to overhaul our education system. Did that solution come out of left field? Maybe in terms of this post, but our current education system as it stands is hampering our human potential. We can ban guns, offer universal basic income, and elect different representatives all we want, but these are addressing the symptoms of an even greater problem.

Why?

Our education system is designed to meet the needs of the Industrial Revolution, a time when humans took on the role of robots in factories to complete specialized tasks, so schools taught students how to be compliant and fit into those roles. Now, we’re entering the automation revolution, where actual robots are taking those jobs and creating a more efficient production process. In the short-term, this may seem like a bad thing: “THEY’RE TAKING OUR JOBS!” But in the long-term, this can be an amazing development in human history because it frees up millions of people from doing repetitive, simple tasks that numbs their brains, allowing them the chance to engage the natural human inclination to do creative work. But if schools keep producing compliant humans, the only solution humans will see is, “WE NEED TO GET OUR JOBS BACK!” This outcome is nothing more than addressing a symptom created by the obsoleteness of our education system.

Humans aren’t meant to work in factories. We operate at our best when we’re working together to find novel ways to solve problems, but today’s education is a one-size-fits-all system that emphasizes output over creativity, and the importance of the individual over the group.

If you work in a factory, and an employee has a creative idea to make work more fun, the manager is bound to shoot that idea down because it means a shift in roles, and perhaps short-term losses. In fact, that employee may be viewed as a troublemaker. Our society questions the innovative individual, rather than the system that stifles their potential.

We’ve confined ourselves to a system that works against us in a 21st century economy.

We’ve confined ourselves to a system that demeans anyone who dare question that system.

We’ve confined ourselves to a system that steers people away from doing jobs that are mentally and spiritually engaging to jobs that are mentally and spiritually draining.

And this isn’t even an issue in this year’s presidential election.

Image for post
Me when I came to the above realization

Billions of people around the world don’t think they’re talented, intelligent, or creative, not because they aren’t, but because they’ve been shoved into a system that tells them they’re not.

The world is changing so rapidly that, if there isn’t a fundamental revolution in how we educate ourselves over the next decade, problems like climate change, equality, and pandemics will make today’s problems seem like child’s play. This isn’t meant to be foreboding and apocalyptic, it’s meant to be a call to action.

Education reform begins with learning how human beings think and behave, then leaning into our natural inclinations and creativity to address the problem with an actual solution: teach students how to think, howto work together, and how to engage their creativity. Once we do that, there’s no limit to our potential.

Until then, we’re stuck in a system that emphasized job titles, individualism, and output as metrics for success, while we argue over which symptoms to solve by throwing stupid amounts of money at them… we might as well be using leeches.

You’re Being Conditioned Out Of Being Human

Sir Ken Robinson: We don’t grow into creativity, we grow out of it. Or rather, we get educated out of it.

What’s the world going to look like in 50 years? Will the entire world, from continent to continent, be connected to free, unlimited wifi? Will formerly barren landscapes burst with lush, sustainably farmed crops, reducing world hunger to zero? Will there be fully green cities, running on renewable energy with carbon emissions at zero? Will there be access to healthcare for anyone who needs it, regardless of socioeconomic status, to lower mortality rates, and nearly eradicate infectious disease? Will a 94-year old Tom Brady break his own record for oldest player to win a Super Bowl MVP?

Many of you are probably thinking, “Those things are impossible,” but before you click out of this article, let me remind you that we’re in the 21st century at the dawn of the Automation Revolution, while the system in which we work and are educated is a 19th century system from the dawn of the Industrial Revolution. So, yes, in our current system, those things are impossible, but that isn’t inevitable. Our system is costing us the contribution of millions of people who spend their days driving trucks, making sales, and micromanaging their subordinates, instead of exploring their creativity to discover their true potential.

Rather than lament what isn’t, it’s vital to begin from what is, which is where the work of thinkers such as Sir Ken Robinson come into play. Though Sir Ken unfortunately passed away last week, that doesn’t mean his calls for an education revolution have to pass away with him.

His work is painfully relevant today, because many of the worlds problems stem, not from inequality, systemic racism, or capitalism (though those don’t help), but from receiving an education that doesn’t allow children to explore, play, or embrace their differences. In an industrial world, people are conditioned to be compliant, to memorize facts, and to meet quotas, but human beings are at our best when allowed to explore our creativity. Because we’re taught to not question the way things have always been done, it costs us the opportunity to find ways to make things better.

Remember the embarrassment of answering a question incorrectly in front of the class? Or when you thought you had a great idea, and you were laughed at? Think about how it felt to receive a bad grade on a test or project. In the current system, failure, being wrong, and making mistakes are the worst things a person can do. This conditions the creativity out of children, and we become a world where only 15% of people are engaged at work (Gallup) — a world where over 3 million teens have experienced a depressive episode in the last year (SAMHSA). A world where only 14% of American adults say they’re very happy (University of Chicago).

By conditioning the creativity out of people, people are becoming like the robots that will be taking human jobs, and ironically, to prepare for the incoming wave of automation, people need to be creative. As Sir Ken said in his prophetic first TED Talk from 2007,

“If you’re not prepared to be wrong, you’ll never come up with anything original. By the time they get to be adults, most kids have lost that capacity. They’ve become frightened of being wrong, and we run our companies like this — we stigmatize mistakes — and we’re now running national education systems where mistakes are the worst thing you can make. The result is that we’re educating people out of their creative capacities.

We don’t grow into creativity, we grow out of it. Or rather, we get educated out of it.”

Sir Ken Robinson

Most of you reading this aren’t kids (if you are, go outside and play, you psychopath), but that doesn’t mean you can’t take something away from this: it’s okay to be wrong. It’s okay to think outside of the box and get your ideas shot down. It’s okay to be laughed at because you think or do things differently. If we want to leave future generations a world we can be proud of, we’re going make a lot of mistakes, but with each mistake, we’ll be one step closer to a world where children are taught that it’s okay to be themselves, take risks, and make mistakes. If we don’t start taking action now, the world in 50 years won’t feel much different than the world today, and that’s not something we can be proud of.

The Pandemic May Not Be Your Fault, But It’s Your Responsibility Now

You wake up in the middle of the night – something’s not right. As your eyes adjust to the darkness and your brain comes to, you realize that it smells like something is burning.

You lay your head back down onto your pillow and hear the muffled chirps of what sounds like a smoke detector from the apartment next door.

SOMETHING IS BURNING!

You leap out of bed, suddenly completely aware of your surroundings – the stench of burning wood and plaster fills your nostrils.

The second you thrust open your door, smoke pours into your room. The bedroom door across the hall swings open – you lock eyes with your roommate, who is still in his pajamas too. There’s a fire and you have to do something fast.

“Where is the smoke coming from??”

“I don’t know!” You respond in a panic. “We’ve got to get out of here!”

“This isn’t my fault.”

“…What?”

“Don’t blame me for this.”

He crosses his arms and shakes his head, “It’s those stupid neighbors. I knew I didn’t like them, right from the moment they moved in.”

“Who cares? Let’s get out of here!”

“We gotta figure out what to do about those neighbors first.”

“Now??” He can’t be serious.

Your roommate presses a button on his phone and raises it to his ear.

“Oh, you’re calling 9-1-1.”

He raises his finger as if to shush you. You notice more smoke pouring into your apartment. It’s taking an unusually long time for the dispatcher to pick up.

“What’s going-?“

“It went to voicemail.”

“9-1-1 WENT TO-?”

He holds up his finger again.

“Hi, this is your neighbor from next door. I’m just calling to say, ‘How dare you start a fire in the middle of the night like this! My roommate and I were both sleeping, so not only are we both going to be tired tomorrow, now neither of us are going to have a chance to save our stuff! You owe us an explanation and an apology. Also, we’re not leaving until you either put out the fire, or come get us out of here. Good. Bye!”

He hangs up the phone and gives you a nod like he solved the problem. Their smoke detector continues to beep. You look up at your own smoke detector, and see it hanging from the ceiling by its wires.

“Why aren’t there batteries in the smoke detector??”

Your roommate shrugs, “The people who lived here before weren’t ready for a fire.”

“There were batteries in there when we moved in!”

“Yeah, but I didn’t like the last tenants, so I took them out.”

“Wha-?? Come on, let’s get out-“ you make a move for the front door, but he puts a hand to your chest, stopping you in your tracks.

“What are you doing?”

We didn’t start this. This is on the neighbors, so they should have to fix it.”

“THAT’S NOT HOW FIRES WORK!”

You start to cough. The smoke is becoming unbearable, you’re having trouble catching your breath, and you can barely see your roommate from just a few feet away. You get down onto your hands and knees.

“What are you doing?? Humans aren’t meant to crawl on all fours. Are you really giving up your freedom because of some stupid fire you didn’t even start?”

“WHAT ARE YOU DOING!? WE NEED TO DO SOMETHING!” You shout back up at him.

He bends down and forcefully lifts you back to your feet.

“Don’t worry,” the wall connecting your two apartments begins to glow orange, “I called the people from the building next door to let them know they can’t come into our building.”

“WHAT GOOD IS THAT GOING TO DO!?”

“Hey! This is the neighbors’ fault – you’re treating me unfairly! Here, put on this hospital mask.”

Your apartment door bursts into flame. At this point, you can’t even make out your roommate. You’re losing consciousness, so you stumble back into your bedroom, desperate to get to the window. Each step becomes more difficult than the last. The thick black smoke fills your lungs while your brain is screaming at you to breathe, but you can’t. You reach for the handle on the window, but don’t have the strength to open it. You fall to your knees, and just as you slip into the warm grasp of unconsciousness, you can hear your roommate gasp out the words, “It is what it is.”

What’s happening in the world may not be your fault, but finding a solution is your responsibility. I’m not saying that you can solve this pandemic, but I am saying that it is up to you to solve the problems that have impacted your life as a result.

Continuing to blame the “culprit,” may make you feel better in the short-term, but in order to really take control of an unfortunate situation, it is vital to ask, “What can I do now?” If the leader you’re working for, or even your elected official continues to ask, “Who’s to blame?” (I’m not naming any presidents’ names), take the initiative and do something – whether that’s approaching the person with ideas, moving on to another company, seeking out those who are actively searching for a solution, or working to elect someone else, you’ll at least feel more empowered. Starting from a state of empowerment and action is much more useful than starting from a state of victimhood. Complaining makes the problem loom larger, which actually perpetuates it, but accountability and action put you in the driver’s seat of your own life, and that’s a simple mental shift we all have the power to make.

When you ask yourself, “Who’s to blame?” What action can you take based off of that, other than blaming?

Now ask yourself, “What’s one step I can take?” or, “What’s one thing I can do?”

That shift has the power to change everything.

3 Reasons Why Leaders Should Use Humor To Unlock The Potential Of Others

Another sideways glance and furrowed brow from a presentation attendee around 25 years my senior after another presentation about how humor makes better leaders: “I get where you’re coming from, but I don’t see why I should change what I’ve always done.” I’m used to this response by now, but at first, it was hard not to snap back, “WERE YOU LISTENING AT ALL!?” Then came the realization that I was tucking a fake mustache and a papal mitre into a suitcase while this sharply dressed, more-successful-than-me executive questioned my credibility. I get it. When you picture a successful business executive, what do you see? How do they carry themselves? Dignified? With importance? Are they stern? Some Mad Men-esque Don Draper figure pops into many minds, but with a little bit of humor and a loosening of the tie, leaders can take an already successful enterprise away from renting a Bentley from Enterprise to blasting off into the cosmos on the Starship Enterprise. A little bit of humor coming from the top can unlock maximum potential in your people, and here are three reasons why:

1. Makes you more approachable

A warm smile and a hearty laugh go a long way to make you appear approachable to the people who call you “boss.” When we’re able to laugh, especially at our own mistakes, it makes you more human, thus more relatable, by communicating to those who may be too shy to come to you with ideas. I hear the platitude, “My office is always open,” from many managers, but just because it’s open, doesn’t mean people feel comfortable coming in. By having the vulnerability to be able to laugh and be open to others laughing at you it makes others actually want to see you succeed as a leader, as long as you’re open to their ideas.

2. Sparks creativity and trust

When people genuinely laugh, it’s when they’re at their most authentic, and seeing someone in a leadership position so open to being real creates a natural sense of trust.  When we trust our leaders are authentic, it gives us an intrinsic motivation to want to help them overcome challenges and difficulties or come up with new ideas. If you’ve ever had a boss you’ve loved, you know that feeling of wanting to overdeliver for them. By laughing and being real about your own mistakes, it communicates that your employees don’t have to be perfect. Think about it, would you rather be around someone minding their Ps and Qs and calculating what they’re saying or someone who is real?

3. Reduces sick days

What? How do you reduce sick days by laughing? I don’t want to dive too deep into the biology of what happens when we laugh, but at the very least, it increases blood flow, reduces muscle tension, and massages internal organs. That’s not something a chair at Brookstone or a masseuse at your local strip mall can do. All of these unintended results of laughter being a core part of work allow your employees’ blood pressure to go down so they’re feeling better, taking less time off, and working with a renewed energy.

If what you’ve been doing as a leader all of these years is working, by all means, stick with it! I’m not saying you should overhaul the way you run manage, but you should definitely find more reasons to laugh, especially if it’s at your own mistakes. We’re all human; communicate that it’s okay to be more human to your team and you’ll unlock even more of their potential than you even dreamed.

4 Reasons You Should Make Humor Part Of Your Advertising

We’re surrounded. There’s no escape. Everywhere we look we’re being marketed to, and it’s overwhelming to the point of paralysis. If we aren’t being bombarded by ads while watching TV, listening to a podcast, or driving down a highway, take a look at your phone and scroll through your Instagram feed for ten seconds, and there’s another ad. How do we cut through the clutter and get potential customers to stop their scrolling long enough to absorb the content of our ads? Make a connection, and a simple way to connect with another human is through laughter. No matter your product or service, if you can get a laugh out of someone, whether they’re looking to buy what you’re selling or not, you’ve created the opening stages of a relationship with that person. Eventually, when they’re looking for what you’re selling, guess who they’ll remember more than that dry, “Buy our product… pleeeeease” desperation of your competitor.

Why is humor such a powerful tool in advertising? In his book, The Humor Advantage, Michael Kerr lists four reasons:

1. It helps attract attention

Like I said above, are you more likely to skip an ad when it makes you laugh, or are you more likely to skip an ad when it’s evidently trying to sell something to you?

2. It can enhance memory and comprehension

A study done at San Diego State University found that the students of professors who incorporated relevant humor into their lessons scored significantly higher than the other students. When teachers were trained to use at least 3 on-topic jokes per lesson, learning increased by more than 15% and these improvements lasted throughout the entire semester. Why? Humor forces the mind to work more than if the ideas were presented in a straightforward manner. Your brain has to connect ideas, and in doing so, creates a longer lasting impact. This is why Geico commercials don’t just say, “15 minutes saves 15% or more on car insurance.” They add a funny gag with a quick set-up and punchline so your brain makes a connection, then they hit you with that tagline. It’s genius.

3. In some situations, it’s more persuasive

A Journal of General Psychology study found that under certain conditions, humor can be highly persuasive when delivering a message that people can disagree with. Why? Because humor serves as a distraction and can reveal a new perspective, it opens our minds to allow new information in. With this in mind, perhaps those looking to start a movement on, say, climate change should ease up on instill fear as a motivating tactic, and instead find what’s funny about maintaining the status quo on carbon emissions. Which do you think will be more effective at swaying the people who disagree with their position?

4. It tends to enhance the likability and credibility of the source

It’s basic human behavior: if someone makes us laugh, we look forward to seeing and spending time with that person. When our brains associate the release of dopamine through laughter with another person, they’ll drive us to want to interact with that person for more dopamine. A study in the magazine Psychological Reports found that women who overhear men tell funny jokes found them to be smarter and more attractive than men who don’t. Do you hear that, advertisers? Not only can your humor attract potential customers and clients, you just may find your future wife too… That’s not the point I want you to take from this.

Set yourself apart the next time you set up an ad campaign for your business and incorporate some humor. For help in doing this, check out Water Cooler Comedy’s Funny Promotional Video package here: https://www.watercoolercomedy.org/packages

4 Reasons Why It’s Important to Say “I Don’t Know”

The 2020 presidential election is in full swing and with it, all of the platitudes, cliches, and mudslinging that accompanies it. Watching politicians jockey for position by having answers to every question, even though it’s evident they’re beating around the bush to avoid admitting they don’t have the answer, is one of my favorite parts of elections. Appearing to have the answer when they don’t actually hurts them in the long run as leaders. When was the last time you watched a political leader respond to a question with an “I don’t know. I’ll have to do further research to answer that question.”? I know I don’t remember.

We can learn from this in our everyday lives, whether we’re in a leadership position or we’re looking for relationship advice. In the quest to look like the smartest person in the room, we miss out on opportunities to say “I don’t know” and open ourselves up to new information. Though it seems counterproductive on the surface, the willingness to admit that you don’t know something has some advantages. Here’s 4 of them:

1. NOT KNOWING SPARKS INNOVATION

We’re on the precipice of a new era because of the advances in technology based on automation. This is a technological revolution that will dwarf the industrial revolution, which required more algorithm-based thinking and management. Change is already occurring at rates we’ve never seen, and with people in previously untouched places around the world like Africa, Latin America, and the Middle East logging on, that change is only going to exponentially increase. This means you will be competing with, not only people around the corner, but companies in Manila, Dubai, and Buenos Aires. With so much information being uploaded at any given moment, if you want to inspire innovation within your organization, it is vital for you to admit to not knowing what you don’t know. Even if you’re 100% sure you’re right, being open to the fact that there’s constantly new information that can counter your current position is key to growth. Besides, if your mindset is already fixed, then where is the room to expand?

2. UNCERTAINTY BREEDS CONFIDENCE FROM OTHERS

Though this may seem like a stretch, there is a big difference between “I have all the answers,” then being proven wrong, and saying “I don’t know.” Though our egos want to make us appear at the top of our game, shutting out new information with this “I’m right, you’re wrong” mentality lowers the confidence that others have in you. This loss in confidence means that people will be hesitant to approach you with new ideas, limiting your potential as a team. Saying “I don’t know,” makes them more comfortable with their own levels of not knowing, creating an openness to new ideas and collaboration that isn’t present with the barriers that come with having all of the answers.

3. IT EXPANDS PERSPECTIVE

By being unsure about something, it activates our intrinsic human desire to explore and learn. When we are actively trying to solve a problem by trying new things, it activates  our brains in a way that expands our perspective. This opens us up to more pathways to solutions, rather than the limited strategies we can use when we already know “everything.”

4. IT CAN COUNTERACT STRESS

By being steadfast in how sure we are, it closes us off from discovering new things. When we do discover a new solution to an old problem, our brains release dopamine, a neurochemical that limits the stress chemical cortisol.  Less stress means better health, strengthened relationships, and more creativity, and achieving that “Aha!” moment can be a life hack to the creation of excitement while your stress levels dwindle.

3 Ways to Maximize Your Guest Speaker’s Impact

You’ve been tasked with finding, vetting, and hiring a guest speaker for your meeting, conference, or seminar and you want to make sure the audience gets the most out of the experience. There are an endless supply of speakers you can hire, but you’ve narrowed it down to the one you think best fits the bill. You’ve seen many speakers – some good, some not-so-good, so you want to be sure the audience receives the presentation as both you and the speaker intend. Here are a few ways to make sure you and your speaker knock it out of the park.

1. Be clear with your audience what they should expect

Make sure the speaker has sent you a summary that explains the premise and purpose of the presentation – complete with audience takeaways, a concise biography, a link to their website, and a video link. Then, post all of these to an email to your potential attendees or some sort of event page, that way the audience has is fully aware what is about to happen. As a speaker who employs humor in a way that pulls no punches on the current status quo of the modern workplace, I have received feedback from previous clients stating the audience was offended by some of my content. Each time, the client provided merely my name and the title of the presentation without any further context. Being clear about what people should expect will save the audience from attending a presentation that may be uncomfortable, uninteresting, and irrelevant to them, while saving you the hassle of negative feedback along the lines of, “The speaker is not what I expected. Wish he had told fewer jokes.”

2.  Allow the speaker to use his or her own A/V upon request

If the speaker asks to use their own computer for a slideshow, it may be out of the ordinary for you, but there is a good reason why they made this request. LET THEM USE THEIR OWN EQUIPMENT. Every time past clients have requested I run my slideshow off of their computer, I have run into technical difficulties. I have had downloaded fonts I use in slideshows get reformatted on the new computer, jamming the on-screen text into a jumbled mess. Once, the font I used got reformatted into Wingdings on the new computer, so a very information-heavy slide looked like a Hieroglyphic-laden joke and I had to take the time to explain that it wasn’t intended that way. My presentations also incorporate music, which, when I have to run them off of another computer, I have to disrupt the flow of the presentation to play the music off of my phone.  My presentation files are also take up hundreds of megabytes in storage space and have frozen and even crashed a previous client’s PC laptop. I warned them, but they insisted. This note is for your convenience as much as that of the speaker. It may take a moment to switch the projector from your slideshow to the speaker’s, but I promise it’ll be worth it in the end. Put your A/V specialist (or the guy who knows what plugs go where) in contact with the speaker and allow them to communicate their needs. Remember to have the speaker arrive early.

3. Do not introduce the speaker while the audience is eating

Do you want your audience to get the most out of your speaker? Of course you do, but it’s tough to truly place 100% of your focus on the information the speaker is sharing when they’ve got a build-your-own taco in front of them. I get it, you want to kill two birds with one stone and maximize your time, but it might be more effective to ask the speaker to shorten their talk rather than have the audience trying to saw through their chicken marsala, pass the bread, and take notes on effective ways to communicate. Comedians hate performing while servers pass the checks – it’s a distraction to both the performers and audience – and the same goes to event servers dropping off the dessert while the speaker is trying to list ideas for building a better company culture. I open my presentations with a bit where I have attendees close their eyes and imagine themselves in their happy place. When watching the video of the event, I noticed about half of the attendees blatantly ignore this and continue eating. The follow-up punchline died on stage, and, because the opening is vital to the rest of the presentation, I never established a connection with a majority of the audience. Be sure the venue gets the main course on the table at least 15 minutes before the presentation begins, read the room, and introduce the speaker once desserts have been dropped off.