That title makes me sound like someone going into a downward spiral to madness. Don’t worry, I won’t be formulating some diabolical scheme to replace the flu vaccine with vials of COVID, but I do think this is a question we have to ask ourselves.
Sure, the effects of the virus are less than desirable, and this has shown us we have a lot of growing to do in terms of virology, our political and economic systems, and, you know, being better humans. But in calling this virus as simply “bad,” or “negative,” or a “disaster,” we limit our potential to grow beyond it. ” I’m not a lunatic — I swear — I’m not going to label this pandemic as “good” either. You see, this unexpected worldwide disruption that threw a sense of stasis into chaos is neither good nor bad. The virus doesn’t pick and choose who to infect, who to kill, and what side to take in a political debate, but our need to answer the definitive question of “good vs. bad” has skewed how we view it, feel about it, and deal with it. It also impacts people’s perceptions of other people. Somehow, a “common enemy” has created more of an “us vs. them” dynamic than the “we’re in this together” narrative nearly every marketing campaign adopted at the beginning of it all.
Nice try, Southwest Airlines — looks like we aren’t free to move around the country.
Binary thinking destroys nuance, and when dealing with a never-before-seen health crisis, nuance is needed in order for us to generate creative solutions more than ever. One of my favorite Shakespeare quotes sums it up pretty succinctly:
“There is nothing either good or bad, but thinking makes it so.”
Our brain absorbs so much data every day, we categorize it subconsciously based upon our conditioning, so when we decide that something is either good or bad, right or wrong, or Republican or Democrat, our brains search for the details that support our position, and we act on that information. This severely limits possibilities, so that if someone is arguing on behalf of a conflicting opinion, it becomes nearly impossible to see logic in their perspective. At the same time, they have no idea how you can be so daft.
What’s the solution?
When you hear yourself shove an obstacle, another person, or some opinion into the good or bad categories, stop yourself. Instead, for example, say COVID-19 is an opportunity. If you have the time, make a list of as many ways your situation can be an opportunity, and benefit from an expanded, nuanced perspective that wasn’t even a possibility moments before. Good and bad create a limited perception of the problem, but by labeling it as an opportunity, it opens our minds up to waaaaay more possibilities.
For example, COVID-19 has opened up opportunities to:
- Learn to be comfortable being uncomfortable
- Practice adapting to sudden adversity
- Lean into new technologies that have the power to connect people from across the globe
- Develop more of a sense of meaning in people’s work
- Work remotely, reducing commuting time that can add unnecessary stressors to people’s days
- Educate people on disseminating the truth of online content
- Start new conversations about new problems that need addressed
- Empathize with and be kind to others — we’re all going through this
- Adapt new leadership strategies that emphasize the creativity of the people around you
- Discover new mediums for producing content
See what I mean? This list could keep going and going and…
Except we’re so focused on outcomes, being right, and forcing abstract events into categories, that most of us aren’t even discussing how many opportunities exist right in front of our eyes. We’re just choosing not to see them.
Without adversity, there can be no growth, but if we spend all of our time cementing our own opinions with reasons why the current crisis is bad, we miss out. Take some time and ask yourself, “How is my situation an opportunity to be kind, to connect with people unlike me, to be open to new ideas, to address this obstacle differently, and to try something new?” This changes what you see, how you feel, what you do, and what you get. Like those early marketing campaigns said, “We’re all in this together.” It’s time to act like it.