3 Reasons Why Leaders Should Use Humor To Unlock The Potential Of Others

Another sideways glance and furrowed brow from a presentation attendee around 25 years my senior after another presentation about how humor makes better leaders: “I get where you’re coming from, but I don’t see why I should change what I’ve always done.” I’m used to this response by now, but at first, it was hard not to snap back, “WERE YOU LISTENING AT ALL!?” Then came the realization that I was tucking a fake mustache and a papal mitre into a suitcase while this sharply dressed, more-successful-than-me executive questioned my credibility. I get it. When you picture a successful business executive, what do you see? How do they carry themselves? Dignified? With importance? Are they stern? Some Mad Men-esque Don Draper figure pops into many minds, but with a little bit of humor and a loosening of the tie, leaders can take an already successful enterprise away from renting a Bentley from Enterprise to blasting off into the cosmos on the Starship Enterprise. A little bit of humor coming from the top can unlock maximum potential in your people, and here are three reasons why:

1. Makes you more approachable

A warm smile and a hearty laugh go a long way to make you appear approachable to the people who call you “boss.” When we’re able to laugh, especially at our own mistakes, it makes you more human, thus more relatable, by communicating to those who may be too shy to come to you with ideas. I hear the platitude, “My office is always open,” from many managers, but just because it’s open, doesn’t mean people feel comfortable coming in. By having the vulnerability to be able to laugh and be open to others laughing at you it makes others actually want to see you succeed as a leader, as long as you’re open to their ideas.

2. Sparks creativity and trust

When people genuinely laugh, it’s when they’re at their most authentic, and seeing someone in a leadership position so open to being real creates a natural sense of trust.  When we trust our leaders are authentic, it gives us an intrinsic motivation to want to help them overcome challenges and difficulties or come up with new ideas. If you’ve ever had a boss you’ve loved, you know that feeling of wanting to overdeliver for them. By laughing and being real about your own mistakes, it communicates that your employees don’t have to be perfect. Think about it, would you rather be around someone minding their Ps and Qs and calculating what they’re saying or someone who is real?

3. Reduces sick days

What? How do you reduce sick days by laughing? I don’t want to dive too deep into the biology of what happens when we laugh, but at the very least, it increases blood flow, reduces muscle tension, and massages internal organs. That’s not something a chair at Brookstone or a masseuse at your local strip mall can do. All of these unintended results of laughter being a core part of work allow your employees’ blood pressure to go down so they’re feeling better, taking less time off, and working with a renewed energy.

If what you’ve been doing as a leader all of these years is working, by all means, stick with it! I’m not saying you should overhaul the way you run manage, but you should definitely find more reasons to laugh, especially if it’s at your own mistakes. We’re all human; communicate that it’s okay to be more human to your team and you’ll unlock even more of their potential than you even dreamed.

4 Reasons You Should Make Humor Part Of Your Advertising

We’re surrounded. There’s no escape. Everywhere we look we’re being marketed to, and it’s overwhelming to the point of paralysis. If we aren’t being bombarded by ads while watching TV, listening to a podcast, or driving down a highway, take a look at your phone and scroll through your Instagram feed for ten seconds, and there’s another ad. How do we cut through the clutter and get potential customers to stop their scrolling long enough to absorb the content of our ads? Make a connection, and a simple way to connect with another human is through laughter. No matter your product or service, if you can get a laugh out of someone, whether they’re looking to buy what you’re selling or not, you’ve created the opening stages of a relationship with that person. Eventually, when they’re looking for what you’re selling, guess who they’ll remember more than that dry, “Buy our product… pleeeeease” desperation of your competitor.

Why is humor such a powerful tool in advertising? In his book, The Humor Advantage, Michael Kerr lists four reasons:

1. It helps attract attention

Like I said above, are you more likely to skip an ad when it makes you laugh, or are you more likely to skip an ad when it’s evidently trying to sell something to you?

2. It can enhance memory and comprehension

A study done at San Diego State University found that the students of professors who incorporated relevant humor into their lessons scored significantly higher than the other students. When teachers were trained to use at least 3 on-topic jokes per lesson, learning increased by more than 15% and these improvements lasted throughout the entire semester. Why? Humor forces the mind to work more than if the ideas were presented in a straightforward manner. Your brain has to connect ideas, and in doing so, creates a longer lasting impact. This is why Geico commercials don’t just say, “15 minutes saves 15% or more on car insurance.” They add a funny gag with a quick set-up and punchline so your brain makes a connection, then they hit you with that tagline. It’s genius.

3. In some situations, it’s more persuasive

A Journal of General Psychology study found that under certain conditions, humor can be highly persuasive when delivering a message that people can disagree with. Why? Because humor serves as a distraction and can reveal a new perspective, it opens our minds to allow new information in. With this in mind, perhaps those looking to start a movement on, say, climate change should ease up on instill fear as a motivating tactic, and instead find what’s funny about maintaining the status quo on carbon emissions. Which do you think will be more effective at swaying the people who disagree with their position?

4. It tends to enhance the likability and credibility of the source

It’s basic human behavior: if someone makes us laugh, we look forward to seeing and spending time with that person. When our brains associate the release of dopamine through laughter with another person, they’ll drive us to want to interact with that person for more dopamine. A study in the magazine Psychological Reports found that women who overhear men tell funny jokes found them to be smarter and more attractive than men who don’t. Do you hear that, advertisers? Not only can your humor attract potential customers and clients, you just may find your future wife too… That’s not the point I want you to take from this.

Set yourself apart the next time you set up an ad campaign for your business and incorporate some humor. For help in doing this, check out Water Cooler Comedy’s Funny Promotional Video package here: https://www.watercoolercomedy.org/packages

6 Ways To Introduce Humor In Your Workplace, Even If You’re Not Funny

Many workplace studies conclude that integrating humor into your leadership strategy can actually make your employees more creative, productive, and successful (7 Reasons Why Work Is The Time And Place To Laugh). Now you want to incorporate these findings into your office, but you don’t have a funny bone in your body, which you learned long ago when you gave that speech at your friend’s wedding, and it’s given you PTSD.

You’re not alone. Though, according to humor researcher Scott Weems, 94% of people believe they have a good sense of humor, only around 50% of people would rate above average.

It looks so effortless on Netflix when those comedians are making their audiences double over with laughter for a whole hour, but they have been perfecting their craft onstage every night for decades. Meanwhile, you’ve been stuck in the same routine at your job for the same amount of time and you’re looking to spice things up in the boardroom.

Here are 6 simple ways to introduce humor to your workplace, even if you’re not funny:

1. Know your limits and poke fun at them

You’re not funny, and that’s fine, but acting like you are when you aren’t can drive others away while owning up to it can make you more likable. In fact, owning up to any of our shortcomings can make us more likable and more relatable, especially if we’re in a leadership position. If we can laugh at our own weaknesses, stress, and mistakes, this subconsciously communicates empathy. Though laughing at ourselves may seem counterproductive, it helps others to stop striving to be perfect, own up to their pitfalls, and shows that you’re approachable in times of duress. Now it’s up to your leadership skills to work together on filling in each others’ weaknesses with your unique strengths. That’s leadership.

2. Foster a creative culture; stop saying no

You want your team to be creative, take risks, and come to you with ideas, but you keep saying no. If someone keeps telling you no, do you want to keep coming to them with ideas? NO! When people approach you to pitch their ideas, from their perspective, they are working to make your organization better and their day easier. Even if the idea is outlandish and implausible, at the very least, listen to them and ask questions. Take some time to explore together why they think it’s a good idea and see if your added perspective can guide them to the solution they’re looking for. At the very least, this will give them more confidence to come to you the next time they have an idea instead of pocketing it in fear you’ll shoot them down. Who knows? Maybe it’ll be the idea you’ve been looking for.

3. Know who your class clowns are and give them the freedom to work their magic

Keep an eye out for groups of people laughing together in your office and remember that this is a good thing – let your employees be human and bond. In fact, look to see if the same people are often involved in these shenanigans. As long as their humor is uplifting and open to all, not only should you let them keep doing their thing, but give them a platform, because keeping the office happy keeps them energized, and that’s when your people are at their best. Not only that, their sense of humor can work as a glue to bring people together during tough times and challenging projects. If it’s something they’re interested in, see if they’d take the responsibility of heading up a humor program to keep laughter as part of the everyday workplace culture. When people are laughing, it’s important to facilitate that culture, even if you aren’t the comedian in the room.

4. Share what makes you laugh

Did you see a funny clip on Facebook? Did you scroll through a thread on Reddit that had you rolling with laughter? Why are you keeping it to yourself? You don’t have to create the content, but sharing what makes you laugh may just be what the doctor ordered to break any tension in the room.

5. Delegate creative projects

Your creative team members are chomping at the bit to break from the routine and flex their creativity. Let them! This falls in line with knowing your people and knowing who to trust with what – you’re looking for the people who, instead of saying “no,” look for novel ways to approach problems. When a new, exciting project comes along, be sure to seek these people out to help with the creative planning stages and watch their eyes light up and their work become more inspired.

6. Organize events that will foster laughter

Does your team seem to be in a funk? Are you not getting the creative input from your people that you’re looking for? This is the perfect time to shake them out of their ruts by hosting an event or putting together a project that focuses on the fun. We’re all children at heart, and to activate that energy, sometimes we need to forget that we’re at work and let loose. Bring in an improv coach and play games that you don’t need formal training to participate in, organize a murder mystery dinner, hire comedians to turn your workplace into a comedy club and break up the workday, host a roast of yourself, someone else in a leadership position, or even the company in general to loosen people up.

There are many activities that can get your team laughing, activating their creative juices – all you have to do is give the okay and be open to the ideas of others. It’s one thing to be funny, but it’s even more important to appreciate what’s funny and foster an environment where people can lean into that.