3 Ways to Maximize Your Guest Speaker’s Impact

You’ve been tasked with finding, vetting, and hiring a guest speaker for your meeting, conference, or seminar and you want to make sure the audience gets the most out of the experience. There are an endless supply of speakers you can hire, but you’ve narrowed it down to the one you think best fits the bill. You’ve seen many speakers – some good, some not-so-good, so you want to be sure the audience receives the presentation as both you and the speaker intend. Here are a few ways to make sure you and your speaker knock it out of the park.

1. Be clear with your audience what they should expect

Make sure the speaker has sent you a summary that explains the premise and purpose of the presentation – complete with audience takeaways, a concise biography, a link to their website, and a video link. Then, post all of these to an email to your potential attendees or some sort of event page, that way the audience has is fully aware what is about to happen. As a speaker who employs humor in a way that pulls no punches on the current status quo of the modern workplace, I have received feedback from previous clients stating the audience was offended by some of my content. Each time, the client provided merely my name and the title of the presentation without any further context. Being clear about what people should expect will save the audience from attending a presentation that may be uncomfortable, uninteresting, and irrelevant to them, while saving you the hassle of negative feedback along the lines of, “The speaker is not what I expected. Wish he had told fewer jokes.”

2.  Allow the speaker to use his or her own A/V upon request

If the speaker asks to use their own computer for a slideshow, it may be out of the ordinary for you, but there is a good reason why they made this request. LET THEM USE THEIR OWN EQUIPMENT. Every time past clients have requested I run my slideshow off of their computer, I have run into technical difficulties. I have had downloaded fonts I use in slideshows get reformatted on the new computer, jamming the on-screen text into a jumbled mess. Once, the font I used got reformatted into Wingdings on the new computer, so a very information-heavy slide looked like a Hieroglyphic-laden joke and I had to take the time to explain that it wasn’t intended that way. My presentations also incorporate music, which, when I have to run them off of another computer, I have to disrupt the flow of the presentation to play the music off of my phone.  My presentation files are also take up hundreds of megabytes in storage space and have frozen and even crashed a previous client’s PC laptop. I warned them, but they insisted. This note is for your convenience as much as that of the speaker. It may take a moment to switch the projector from your slideshow to the speaker’s, but I promise it’ll be worth it in the end. Put your A/V specialist (or the guy who knows what plugs go where) in contact with the speaker and allow them to communicate their needs. Remember to have the speaker arrive early.

3. Do not introduce the speaker while the audience is eating

Do you want your audience to get the most out of your speaker? Of course you do, but it’s tough to truly place 100% of your focus on the information the speaker is sharing when they’ve got a build-your-own taco in front of them. I get it, you want to kill two birds with one stone and maximize your time, but it might be more effective to ask the speaker to shorten their talk rather than have the audience trying to saw through their chicken marsala, pass the bread, and take notes on effective ways to communicate. Comedians hate performing while servers pass the checks – it’s a distraction to both the performers and audience – and the same goes to event servers dropping off the dessert while the speaker is trying to list ideas for building a better company culture. I open my presentations with a bit where I have attendees close their eyes and imagine themselves in their happy place. When watching the video of the event, I noticed about half of the attendees blatantly ignore this and continue eating. The follow-up punchline died on stage, and, because the opening is vital to the rest of the presentation, I never established a connection with a majority of the audience. Be sure the venue gets the main course on the table at least 15 minutes before the presentation begins, read the room, and introduce the speaker once desserts have been dropped off.

Conduct Your Life With Exuberance

Imagine being 80 years old with more energy and life than you had in your 40s, 30s, and even your 20s…

Seem impossible? Meet Benjamin Zander, the musical director of the Boston Philharmonic Orchestra and the Boston Philharmonic Youth Orchestra, who will have you second-guessing your perception of age and energy from the moment you meet him. At the end of April, I will be hosting the Akron Symphony Orchestra’s annual charity gala, and one of the auction prizes is a visit to Zander’s home in Cambridge, a trip up the Charles River in his pontoon boat, and VIP treatment at a Boston Philharmonic concert. Since I was already in Boston to perform comedy, I decided to reach out to see if I could arrange a meeting.

The moment he swung open his front door, I knew I was in for a treat: “THERE YOU ARE!” he exclaimed in his sing-song British accent, arms joyously in the air as he wrapped me in a warm embrace. It was as though he was reuniting with a long-lost friend, and I went from being nervous to meet the world-renowned conductor, to feeling like we had known each other for years.

As we spoke with one another, his eyes sparkled, reminiscent of Sir Ian McKellen’s as Gandalf at the beginning of The Lord of the Rings, and he smiled from ear-to-ear and nodded along as he listened to me talk about why I’m passionate about bringing more laughter to the world. Unsurprisingly, he shared my value of humor as he spoke about the fun he and his musicians have during orchestra rehearsals.

“Having fun at rehearsals is so important, even though the symphony is supposed to be serious,” he shared. “The world is much better off with more laughter.”

Though I only spent about ten minutes with the incredibly busy conductor, it felt as though time stood still, and we connected on much a deeper level. The zeal with which he approaches others is evident in his TED Talk, which I HIGHLY recommend watching – even if you’re not into classical music – because his message transcends music:

“I have a definition of success. For me, it’s very simple – it’s not about wealth, fame, and power – it’s about how many shining eyes I have around me… It really makes a difference what we say – the words that come out of our mouth.”

He goes on to quote an Auschwitz survivor:

“I will never say anything that couldn’t stand as the last thing I ever say.” 

When I reach 80, I can only hope to have half of the spirit that Zander has, but he left me with powerful questions to ask myself: do you leave people with shining eyes? Are they happier and filled with more energy that they were when you met them? How can you leave every interaction inspiring others to live with energy and exuberance?

Ask yourself these questions every day and find that life becomes a little happier, more exciting, and  more fulfilling.

Check out Benjamin Zander’s TED Talk here: https://www.ted.com/talks/benjamin_zander_on_music_and_passion#t-1197578

Check out The Art of Possibility, the transformative book he wrote with his wife: https://www.amazon.com/Art-Possibility-Transforming-Professional-Personal/dp/0142001104/ref=sr_1_1?keywords=the+art+of+possibility&qid=1555090828&s=gateway&sr=8-1

Gun Violence and the Solution That’s Right Under Our Noses

Last month, President Donald Trump and Secretary of Education Betsy DeVos hosted a roundtable discussion where they invited victims of school shootings to the White House to discuss their experiences and ideas for solutions. Regardless of your position on the president and Mrs. DeVos, this was a welcomed development in the debate over gun violence. Instead of debating, arguing, and the typical candor between politicians, real people came together to share solution ideas for a problem that has divided us for years. Not one to watch the news (or what I call “the noise” because I’m just so damn clever), I was transfixed. In a culture where we’re focused on who’s right vs. who’s wrong rather than “How can we come together to create a solution?” for once those in attendance had a common goal: create a culture of safety. Not five minutes after the meeting ended, came the hot takes from pundits and social media accounts focused again on who was right and who was wrong, why the president is an asshat, and his meeting notes, including a reminder to “hear” those voicing their concerns. We were right back to focusing on problems instead of creating solutions. In all this noise, we missed out on the solution to the problem that was offered during the meeting that doesn’t just take care of the symptoms like mental health reform, banning certain guns, or arming teachers: a cultural shift focused on how we see one another.
During this meeting, one person really stood out to me: Darrel Scott, father of Rachel Scott, who was killed in the 4/20/97 shooting at Columbine High School. This was the school shooting that brought the topic of gun violence into the national spotlight almost 21 years ago, and still, few solutions have been reached. In fact, mass shootings have only intensified, because in these twenty-plus years, Columbine has dropped out of the top 10 list for deadliest shootings (um… yay?). It’s time for new ideas, because the ideas we’ve been working with for over two decades are clearly not doing the trick. What Scott said struck a chord with me since I study and share how to create positive workplace cultures for a living. Scott has a brief opportunity to get to the core of, not only the issue of gun violence, but the issues of violence in general and the underlying lack of happiness plaguing the country. Scott isn’t just talking about it a solution, he’s actively doing something to fix the deeply rooted cause of violent behavior: a lack of human connection.
Since his daughter lost her life, Scott has founded Rachel’s Challenge,* a nonprofit on a mission to create a positive climate focused on making schools safer, more connected places where bullying and violence are replaced with kindness and respect. According to Scott, the program has touched 28 million students since its founding in 1998, has prevented 7 school shootings, prevents an average of 150 suicides a year, and has seen improvements in the schools with whom they have partnered. According to the website, this includes gains in community engagement, faculty/student relationships, leadership potential, and school climate, as well as reductions in bullying, alcohol, tobacco, and drug use. While debates rage on over whether to arm teachers, ban automatic weapons, or apply stricter background checks when purchasing a firearm, Scott, a private citizen just like me and you, free from the entanglements of bureaucracy and politics, is, putting it bluntly, getting shit done.
Scott’s solution: “We must create a culture of connectedness. We must create a culture in which our classmates become our friends.” He goes on to explain how he has seen students connect with one another and makes a fascinating point: “Every single one of these school shootings have been from young men who are disconnected.”**
In his book, Flourish: positive psychologist Martin Seligman lists positive relationships as one of the five elements of human well-being.***

“Selfish-gene theory argues that the individual is the sole unit of natural selection. Evidence shows that the group is a primary unit of natural selection.”

Sure, I have read books in the field of positive psychology that re-affirm this, but it’s through my research in other fields like leadership, history, and, yes, even improvisation that have led me to go as far as to say that a lack of human connectedness is the causation of aggression, violence, and discrimination.
From Simon Sinek in his book Leaders Eat Last:

“When we cooperate or look out for others, serotonin and oxytocin reward us with the feelings of security, fulfillment, belonging, trust, and camaraderie.”

Humans are wired to get along, but we’re conditioned to covet personal gain, which goes against this biology, and costs us opportunities to make connections, become happier, and grow exponentially. In his book Sapiens: A Brief History of Humankind, historian Yuval Noah Harrari wrote:

“Evolution favors those capable of forming strong social ties. In addition, since humans are born underdeveloped, they can be educated and socialized far greater than any other animals.”

To solve the problem of gun violence, we must create a culture focused on humans connecting with one another in order to make each other better and to make the world a better place, which is what Darrel Scott and his wife are doing with Rachel’s Challenge. I believe that the long-term solution is an overhaul of the education system where the goal is for students to learn to connect with one another and work together, rather than work separately for individual accomplishment. Until then, each of us can play a small role on creating a culture of connectedness in our own lives and circles. Though each of us as individuals has a small voice, we have an opportunity to come together and connect as a cacophony of voices on a quest to create safety, happiness, and love. It is in the pursuit of creating something we all believe in that can connect us, rather than arguing over who is right or who is wrong, which denies us the chance to create connection.
Darrel Scott is just one voice who has brought together a chorus of many voices to make a difference and bring us closer to a more human culture:
“The focus must not be just on unity or diversity, because if you focus too much on diversity, you create division. If you focus too much on unity, you’ll create compromise. But if you focus on relatedness and how you can relate with one another, then you can celebrate the diversity and you can see the unity take place. The focus really needs to be on how we can connect. That’s something our organizations have learned: how to connect students with each other, with themselves, with their teachers, and with their parents.”

Imagine the freedom of walking the streets without the fear of violence – with a feeling of confidence that every person you pass has your best interests at heart. We have the choice to focus on how this isn’t possible, which is what has been happening, or we can shift our focus onto how we can come together and create this culture. One thing you can do today is not to debate, but to listen to the ideas of others and remember that no matter who we are, we all want to feel safe and loved. How can you help make this happen and connect with others today?

“The most important decision we make is whether we believe in a friendly or hostile universe.” – Albert Einstein
“The real voyage of discovery consists not in seeking new lands, but in looking with new eyes.” – Marcel Proust
*Darrel Scott speaks at about 33:50 in this video:
https://www.denverpost.com/2018/02/21/darrell-scott-columbine-shooting-donald-trump/
** Learn more about Rachel’s Challenge and how a culture of connectedness is helping students all over the country build relationships with classmates, parents, teachers, and themselves.
***The other four are positive emotion, engagement, meaning, and accomplishment.